Indie Games, Let’s Plays and the YouTube Effect: How YouTubers are Changing Entertainment Marketing Forever

When YouTube made its debut in 2001, it was just another small social media startup: an easy way to share home videos as cell phone cameras became more and more ubiquitous. No one could have predicted the social media force of nature it would become, reshaping music and entertainment for good.

YouTube has given birth to a whole new breed of media career: YouTubers who make their living based on views, likes, and ad revenue generated by their personalized channel. It has also become a marketing and media platform for serious players in entertainment; the new home for movie trailers and musicians debuting new music. Believe it or not though, the world’s most popular YouTuber isn’t a movie studio’s channel or a famous pop star. He’s a young man from Sweden who records videos of himself playing videogames in his bedroom. His channel can produce over a million dollars per month. His name is Felix Kjellberg, better known to the world as PewDiePie.

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Word of Mouth, Influencers, and YouTubers

Although they didn’t know it at the time, Felix Kjellberg and his fellow YouTubers were at the forefront of a social media and marketing wave that’s reshaping business and advertising from the ground up. We’ve known since the turn of the century that tried and true marketing standards just plain don’t work on the up-and-coming millennial generation. As Entrepreneur magazine reports, today’s young people don’t respond to traditional life goals and milestones like getting married, buying a house, or buying a dog. They have different definitions of family and community and other reliable touchstones of the past, and engaging their interest and their loyalty has been the challenge of the decade.

Targeting Millennials

Only recently has the world of marketing started to get a handle on how to connect with millennials. In 2010, McKinsey Quarterly published a landmark piece on the power of word of mouth marketing, calling it the primary factor in twenty to fifty percent of marketing decisions. Word of mouth and its close cousins influence marketing and blogger influence seem to be the solution we’ve been searching for to finally connect with the elusive millennials

Millennials don’t respond to traditional life milestones, but they respond to people and personalities. PewDiePie’s videos evoke the feeling of sitting on the couch with a couple of buddies, laughing and joking late at night. Michelle Phan, singled out by Forbes magazine as one of the most successful influencers of 2015, produces makeup tutorials that have the intimate, “just-us-girls” feel of swapping tips at a sleepover…and her sweet, casual videos have built a fan base that earned her a personal line of makeup, co-produced with L’Oreal.

YouTube Influence and Indie Games

Plenty of high-power corporations, including Johnnie Walker, L’Oreal, Maybelline, and Clean and Clear have taken advantage of the power of YouTuber and blogger influence to help market their products. This social media based word-of-mouth marketing has produced an interesting dichotomy, especially in entertainment and video gaming: it’s leveling the playing field for small indie game developers.

Sometimes marketers confuse influencer marketing with manipulation, bribing or worse. Influence is something you deserve by being relevant for others. The support of an influencer needs to be deserved by marketers as well. Indeed, by being relevant.

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For the first decade of the 2000’s, the gaming scene was a 90 billion dollar industry dominated by expensive, next-generation Triple-A games like the Call of Duty and Grand Theft Auto series. These multi-million dollar productions with huge studios and marketing campaigns behind them generated a level of exposure that small independent creators couldn’t hope to match.

In Steps YouTube…

The growth of YouTube creators changed all that. In 2010, a modest indie horror release called Amnesia: The Dark Descent became one of the best-selling and best reviewed games of the year, thanks to huge amounts of exposure from YouTube “let’s players” like PewDiePie. The boost indie games can get from YouTubers is so well recognized that A-list game and entertainment blog Gamasutra has run multiple articles and guides for indie developers on how to get your game in the hands of YouTubers.

Similarly, you can’t force the progression of a brand-influencer relationship. You have to provide influencers with the right tools, resources and exposure, and then wait for the relationship to flourish. However, once the relationship blooms, it rewards you with natural, organic traffic of likeminded consumers who are excited to purchase your goods.

While high-power studios like EA Games and Nintendo have little fondness for YouTube let’s plays, tightening copyright restrictions and even issuing takedowns to some creators, independent developers have welcomed YouTube influencers with open arms.

Game publishers may be hesitant, but other arms of the entertainment industry have been quick to embrace the potential power of YouTubers. Sony Pictures and Jack Black brought in Markiplier (YouTuber Mark Fischbach, who commands a “lowly” ten million followers, compared to PewDiePie’s 36 million) to help promote their new Goosebumps film adaptation. Black and his son joined Fisbach to play Five Nights at Freddy’s (a one-man indie horror game that Fisbach’s Let’s Plays almost single handedly popularized), chasing the fun friends-on-the-couch feel that makes Let’s Plays so popular. The eight minute video, posted on Fisbach’s channel, racked up five million views in just under a month.

The Wave of the Future

Love it or hate it, blogger influence, social media marketing, and influence advertising are the wave of the future. From entertainment to beauty to tech products, influence advertising seems to be the single best way to market to the digital generation. This is an era of personalities: unique content creators with individual niches, and a loyal fan base ready to take their recommendations.

Cosmetic Surgery Cost: Learn all about it here

Tooth bonding is the application of a tooth-colored resin material using adhesives and a high intensity curing light. The procedure gets its name because materials are bonded to the tooth. Bonding is typically used for cosmetic purposes to improve the appearance of a discolored or chipped tooth. It is also used to close spaces between teeth, to make teeth look longer or to change the shape or color of teeth. Often times bonding is used as a cosmetic alternative to amalgam fillings, or to protect a portion of the tooth’s root that has been exposed when gums recede or

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Teeth Bonding Uses

Dental bonding can be considered to fix the following dental issues:

• To repair decayed teeth (composite resins are used to fill cavities)
• To repair chipped or cracked teeth
• To improve the appearance of discolored teeth
• To close spaces between teeth
• To make teeth look longer
• To change the shape of teeth
• As a cosmetic alternative to amalgam fillings
• To protect a portion of the tooth’s root that has been exposed when gums recede




Dental Bonding Procedure

Dental bonding takes little to no preparation, and the use of anesthesia if often not necessary unless the bonding is being used to fill a decayed tooth. Your dentist will match the shade of your existing teeth to select a composite resin color that will closely match the color of your tooth.

There are two forms of dental bonding: direct composite bonding and adhesive bonding

1. Direct Composite Bonding- Direct composite bonding is the process where dentists use tooth-colored composites (white or natural-looking materials) that they have in their offices to fill cavities, repair chips or cracks, close gaps between your teeth and build up the worn-down edges of teeth. The composite materials may also be directly applied and sculpted to the surfaces of teeth that show most prominently when you smile, for minimally invasive smile makeovers. In the dental world these are called direct composite veneers but generically known by most to be called “bonding.”

2. Adhesive Bonding- Adhesive bonding as opposed to direct composite bonding is the process of attaching a restoration to a tooth. This method is commonly used for esthetic crowns, porcelain veneers, bridges and inlays/onlays.After your dentist has chosen a color that matches the shade of your teeth, he/she will roughen the surface of the tooth using a gentle phosphoric acid solution. Soon after the roughing agent is removed, a liquid bonding agent is applied. The tooth-colored putty-like resin is applied to the tooth, then molded and smoothed until it’s in the desired shape. The material is then hardened with an ultraviolet curing light, and the previous step is repeated until the filing or direct composite veneer has reached its final shape. Your dentist will then polish the material until it matches the sheen of the rest of the tooth surface.

Pros and Cons of Dental Bonding

Pros- Dental bonding is one of the most common and least expensive of cosmetic dentistry procedures. It can usually be done in one short office visit unless multiple teeth are involved. Another advantage to bonding is that compared to veneers and crowns, it requires little to no removal of tooth enamel. Most procedures involving dental bonding do not require anesthesia.

Cons- The material used in dental bonding is not as strong as your real teeth, so biting on fingernails or chewing on pens can actually chip the material. Bonding only lasts a few years before it needs to be repaired and is not as strong as other restorative procedures, such as crowns, veneers, or fillings. It is also not as stain resistant as crowns.

Because there are some limitations to the restorative impacts that bonding can have, some dentists may view it as best suited for small cosmetic changes, for temporary correction of cosmetic defects, and for correction of teeth in areas of very low bite pressure (for example, front teeth). Your dentist will be able to tell you if bonding is right for you or may make other recommendations relative to your personal conditions.

Teeth Bonding Consultation

A consultation with your dentist will determine what dental problems can be solved with bonding. Your dentist will conduct a thorough examination of your teeth that may involve x-rays and an evaluation of your teeth and gums. During your consultation, your dentist will discuss if you are a candidate for the cosmetic problems that bonding can resolve, such as decayed teeth, cracked or chipped teeth, gaps, tooth discoloration, “short teeth,” and more. If you have teeth that are extensively damaged your dentist may recommend other restorative or cosmetic procedures that meet more long-term goals.

Caring for Bonded Teeth

Bonded teeth require the same care as your natural teeth. The care necessary to maintain a healthy and beautiful smile is to keep good oral hygiene habits. Brushing at least twice a day and flossing are good ways to keep good oral health. Routine check-ups as recommended by your dentist should ensure clean teeth and a healthy smile.Because the material used in bonding can chip, try to avoid biting on hard objects that may cause damage. Biting your fingernails, chewing on pens, ice or other hard food objects should be avoided. If the tooth feels differently than when you had your procedure, you may have chipped the bond. Consult your dentist if this happens.

Teeth Bonding Cost

Costs of dental bonding vary depending on your specific dental conditions, amount of teeth that need cosmetic repair, additional procedures performed in conjunction, and the dentist performing the operation. On average a dental bonding procedure can cost between $100 to $400 per tooth. Check with your dental insurance provider to see if you are eligible for coverage.

Soprano and Baritone: what is the difference?

  • Soprano: It’s rather difficult to be a Soprano singer as this requires a high vocal range and is achieved only with a lot of experience and not everyone is capable of training on this singing. The word soprano actually refers to female singers, but in recent times even male singers sing the soprano vocal range and are called sopranists. Let’s look at what’s Mezzo Soprano! In Opera singing a person with very low tessitura’s are often called as Mezzo Sopranos, because not all of them can have a voice range as an expert opera singers and mostly women are referred to Mezzo Sopranos who are included in the Opera are typically second singers apart from the main lead singer. The terms Soprano, mezzo-sop ramp, contralto, tenor, baritone and bass are used to describe singers who are not classically trained or non-classical singers and are individuals who posses great voice and while singing in their own genre. Few of the famous singers in the world of Jazz, Classic-crossover, and Heavy metal are also under the Mezzo-Soprano category Tori Amos, Beyonce, Amy Lee, Leona Lewis, Madonna, Whitney Houston to name a few.
  • Baritone: The actual meaning of the word (Greek Word, Barytonos) which means deep sounding started getting familiar during the 18th It’s a type of classical male singing voice which sounds heavy and deep, the singer’s voice range lies between Bass and Tenor Voice type. The Most Enduring parts for Baritones in the 18th Century opera music was composed by Wolfgang Amadeus Mozart, and there on lead the singing into the 19th Century. Major Baritone of the first half of the 19th century was the Italian Antonio Tamburini, He was praised for his smooth, flexible tone. Charles W.Clark was regarded as the first American baritone singer to be famous in Europe and was legendary for his baritone singing. He sang his way into the hearts of his listeners from the first song he sang and the number only increased every time he sang. The best thing about his sing high notes was his enunciation which was very distinct and clear.

The Psychology Of Art

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Art is as old as we are. The freedom of mind can be best observed through this as it has the ability to open our minds and integrating our perceptions and cognition in the masterpiece appraised by all. It let us extend our knowledge across the boundaries controlling the fear inside ourselves and transforming it into a piece that speaks thousands of words without saying any. It is the psychology belonging to this arena that keeps the life of itself alive in ourselves and make us explore every concept more overwhelmingly and more intensely. It can be anything in the form of color, on the voice birds singing, any material touched or any other thing we value in our daily life.

Taking it intellectually comes to an interdisciplinary field known as the psychology of art that comprehends the characteristics and perceptions with multiple prospects. It is a field of science that study the insights and cognition behind the work. However, it looks bizarre to connect this with science, but this is the reality. Both the fields interconnected with each other.

As per the concepts of the psychology of art, it can be understood with the help of human brain processing. Apparently, it endeavors us to investigate it and is considered continuity of cultural values. These core elements direct towards the work with respect to the psychology. Moreover, it is something to be perceived and the psychology is something to ask questions on this perception. It dwells in a cultural continuum that can be understood by analyzing the work.

Art can be in any form and could have been created at any time, expressing the ideas by human, imaginations, desires and expectations of nature. However, it makes an impression of any historical event. Concurrently, this field has taken itself quite far from the expectations of a normal person or at least far from the limits that are defined in any particular period of time but still spreading its wings with constant speed.

According to few people, art adds magic in the perception fascinating the world and let them search for an unknown world. This field is a life in itself, which offers an equilibrium to the human life without keeping itself firm. It holds the pride in itself for not being specific for any particular period, but for a lifetime.

The art is contemplated for speaking the truth behind the unspoken words and this is how it astonishes us by telling that part of life we are unfamiliar with, for example, artwork by our ancestors. It is the nature of humankind that it feels the joy in everything that demands to be explained and this is what psychology do. Either it is a painting or a poetry they all holds a breathtaking charm in themselves, which are required to be understood by those who feels the beauty of life. Our capability to revert to this non-living beauty makes us identify it in a way more immense way. In a nutshell, it makes us undergo a freedom that is being mitigated by our daily routines.